A downtown Toronto hotel ballroom was transformed into an ad hoc fashion runway on Tuesday evening for the big reveal of Lululemon's new official garb for Canada's Olympic athletes.
It was a surreal affair from the start, described by the Globe as "an event best attended while high," building up to fashion models finally strutting the runway for our first real glimpse of the Beijing 2022 Team Canada x lululemon Collection.
— Team Canada (@TeamCanada) October 26, 2021
Designed as a system of garments that can be layered and combined to suit changing conditions, the modular, high-tech, shape-shifting outfits were made for Olympians, but can be purchased by anyone willing to accept some outrageously steep price tags.
We're talking like $78 for a t-shirt and $548 for a parka level expensive.
Double the cost to buy compared to The Bay’s Team Canada Olympic wear in the past…..
— SanSan (@SanSanSze) October 27, 2021
Reactions are pretty mixed, with plenty of praise and just as much criticism. You know, because the internet.
Lululemon is the perfect designer for @TeamCanada🇨🇦
— Wilder, Van (@BrainySam) October 27, 2021
Envy of the world💕 Looking sharp and cozy at the same time: https://t.co/Y2kPG0SyhD
The kits' blood-red colour and puffy down have spurred a few comparisons to packaged meat, something which is now difficult to unsee.
It reminds me of packaged meat products.
— Nima (@nim_a) October 27, 2021
When displayed on faceless mannequins, the kits start to look like something out of the Netflix smash-hit show Squid Game.
Anyone else notice the Team Canada outfits look way too much like the Squid Game outfits? https://t.co/uHZ8gQ3bOZ pic.twitter.com/M4l0baliPv
— cliff wardle (@winemaker1960) October 26, 2021
And other comparisons are just too hilarious to ignore.
Looks like a Pokémon gym leader
— Christopher G (@TheGoguenator) October 27, 2021
Sometimes words just don't suffice, but reactions GIFs have been plentiful.
— sarah (@sarah02_xoxo) October 27, 2021
Aesthetics aside, there are concerns being raised about where the clothes are manufactured. Lululemon's clothes are made in factories in several different countries, which include Canada but also developing nations not necessarily known for outstanding working or living standards.
A great question was asked on a previous Tweet: let’s repeat it; Is this made in Canada?
— Mr. Paul M. (@pdm_29) October 27, 2021
Does it have a green footprint?
Any designing from Canadian artists designers?
Is there any charity going towards increasing sports fitness training for First Nation kids from this? 🧐
The Beijing 2022 Olympics kick off in just over three months, and the new kits will get their debut on the world stage with the games' opening ceremonies on Feb. 4.
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