Banshees of Inisherin shines light on Ireland’s west coast in tourism spin-off

Despite film’s macabre plot, campaign featuring its actors and locations draws millions of views

It has a macabre plot featuring violence, mutilation and despair, but that has not stopped The Banshees of Inisherin being used as a global advertisement for visiting Ireland.

A tourism campaign based on the film has taken off and transformed its dark story into a glowing promotion for Ireland’s west coast islands.