Despite film’s macabre plot, campaign featuring its actors and locations draws millions of views
It has a macabre plot featuring violence, mutilation and despair, but that has not stopped The Banshees of Inisherin being used as a global advertisement for visiting Ireland.
A tourism campaign based on the film has taken off and transformed its dark story into a glowing promotion for Ireland’s west coast islands.
Continue reading...from Travel | The Guardian https://ift.tt/JPD8l4n
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