Australia has loads of great walks, but why are they suddenly all Great Walks?

Whether a clever marketing ploy or truly great by nature, Australia’s walking tracks are attracting visitors in increasing numbers

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Until early 2023, New South Wales had no Great Walks. Now it has 10 and will soon have 13. Queensland has 15 and Victoria has three multiday walks with “Great” in their names. Then there’s Great Walks of Australia, a collective of 13 luxury guided walks, not to be confused with the popular SBS television series Great Australian Walks.

So where did all this greatness come from?