New travel website offers carbon labelling for UK breaks

Launched in response to the growth in domestic tourism and environmental awareness, Natural Britain aims to promote ethically-run holidays

A new website aims to help climate conscious travellers make more-informed holiday choices by calculating the carbon costs of British breaks and even day trips in response to the increase in domestic tourism during the pandemic.

Natural Britain, which launched in July, wants to become the go-to website for ethically-run travel in the UK, and claims to be the first company in the country to offer carbon labelling – a calculation of the carbon dioxide emitted – for every part of the trip.