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HEINEKEN acquires STRONGBOW brand in Australia

The Heineken Company is acquiring cider brand Strongbow from Asahi Group Holdings Limited (Asahi) in Australia, along with two other cider brands, Little Green and Bonamy’s. They will also gain the perpetual licenses on beer brands Stella Artois and Beck’s in Australia. The acquisition is subject to regulatory approval and comes after a successful bid […]

The post HEINEKEN acquires STRONGBOW brand in Australia first appeared on Australian Food News.



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