Getting job applicants submit a TikTok video is an insult I wouldn’t wish on my worst enemy | Michael Kalenderian

Employment applications are already the height of awkward self-promotion. And some claims about Hilton Australia’s new hiring strategy are unhinged

• Post TikToks not CVs, Hilton Australia hotel chain tells jobseekers

Think back to your very first job application. Perhaps you sent an awkwardly worded email to Jay Jays, or awkwardly dropped your CV off at your nearest Sanity, or awkwardly cold called Muffin Break and hung up just as the awkward 16-year-old shift supervisor answered the phone.

Now what if you could take that experience, and make it … public? While also creating free publicity for the company you’re applying to?

If you think this sounds like an incredible idea, there’s at least one company that agrees: Hilton, which is doing basically this in Australia, pitched as a bold new age for hospitality hiring.