A Toronto social impact agency has created a video campaign and it's one big "f--- you" to 2020.
Public Inc. created the #EFF2020 holiday campaign to acknowledge just how bad the past year has been.
2020 could not have been worse. So, let's give it the send-off it deserves.
— Public Inc. (@publicinc) December 17, 2020
Text 🖕 to 1-877-EFF-THIS (1-877-333-8447) and join us in making a donation to The Mental Health Coalition. Because #EFF2020. It was the worst. pic.twitter.com/UA4BJ3r4D7
The minute and a half clip says "f--- you" to everyone and everything that ruined 2020. Amongst things called out were COVID-19, toilet paper hoarders, murder hornets and of course, New Zealand for being better than us.
Phillip Haid is the founder and CEO of Public and told blogTO that they wanted to reflect on all of the major things that have happened over the past few months, while supporting a good cause.
Instead of giving corporate gifts this year, the company used their holiday gift-giving budget to make a donation of $2,020 to The Mental Health Coalition and the Black Health Alliance. With this video, they want to encourage and inspire others to do the same.
"Given the fact that depression and anxiety are going up because of the pandemic, we felt like supporting mental health made a lot of sense," said Haid.
People on YouTube and Twitter have really resonated with the company's message. The video gained over 45,000 views in 24 hours.
Hahaaaa!!! 😂😂😂 I second this! Please RT and yep, FUCK YOU 2020!! *POOF* BEGONE!! 🖕🖕🖕
— Ashlee Elizabeth (@AshleeElizabeth) December 18, 2020
Public Work | #EFF2020: A Holiday Campaign (Uncensored) https://t.co/jHNhsGSogk via @YouTube
Haid says he is "so heartened" by the response the video has received.
"I think we really wanted to make a campaign that's cathartic. That helps people acknowledge what we've all gone through, acknowledge a lot of the pain that's happened this year, but with a hint of optimism to show it wasn't all bad," he said.
Those interested in hearing the uncensored version can check out the video here.
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