10 travel firms turning green: new initiatives to boost sustainability

Ahead of Earth Day on Friday, we pick operators taking action to help the planet and limit overtourism, with eco stays, fewer flights and support for local people

In a move designed to help counter overtourism, accommodation provider Sawday’s has announced that it will cap the number of places to stay it represents in some of the worst-affected areas. The B Corp-certified company, which includes the brands Sawday’s, Canopy & Stars and Paws & Stay, has identified 13 destinations in the UK and Europe experiencing overtourism. The initiative will effectively limit the company’s own capacity for growth in these at-risk areas, which include the Isle of Skye, Snowdonia, St Ives and the Lake District in the UK, and European hotspots such as Venice and Barcelona.