Beverage manufacturers exploring ready-to-drink category in India amid COVID-19, says GlobalData

Amidst the COVID-19 pandemic, the beverage industry has witnessed a significant shift in the purchasing preferences of consumers in India, with steady rise and strong inclination towards ready-to-drink (RTD) beverages. This shift has encouraged the beverage manufacturers to re-evaluate their innovation strategies and explore options to diversify their portfolios, says GlobalData, a leading data and […]