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Murray River Organics enters +$1b breakfast cereal category with Coles

MRG has launched, in partnership with Coles supermarkets, the Murray River Organics brand in the +$1b breakfast cereals category.  Eight new innovative products will be sold across 800 Coles stores with estimated revenues of $5-6m per annum. MRG’s first major ranging with Coles was announced in February 2020 and the launch will be backed by […]

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